Debbie T. Williamson 
Blog posts are great.
They help you drive traffic to your site, build your brand, and give your customers a ton of value.
But to dramatically grow your business, they are simply not enough.
There are millions of blog posts published every day, and it’s hard to stand out on your own.
But it’s there reuse content enters the scene.
Some content marketers like the quantitative approach. They like to post hundreds of new blog posts every month, searching for all kinds of keywords in the never-ending pursuit of new traffic. They hope that a little of everything equals something giant.
I have to disagree. There are a lot of blogs whose traffic looks like this:
You can see it in terms of volume, organic traffic is not bad! But, there hasn’t been much growth in a few years. There are also thousands of blog posts on this site, with only a few dozen pages attracting significant traffic. There are ways to be profitable blogbut it should help your site grow.
Ultimately, amazing content grows your audience.
Content marketing is about working smart, scaling your output, and making your efforts count.
A single, well-written blog post can form the basis of an entire content strategy.
Repurposing good content saves time, is fun, and draws new audiences to your page. There are also some SEO benefits to all of this.
Content marketing is not about quantity.
It’s about ranking first on Google because you’ve created something so awesome that readers (old and new) will love it forever.
Repurposing great content amplifies the reach of your content and helps drive traffic from many sources and across all platforms. Meanwhile, updating older content tells Google that it will always remain relevant. This allows it to rank number 1 and generate new waves of traffic every week.
How to repurpose your blog post into awesome new content
Alright, let’s get into the nitty-gritty of this article – how to repurpose your blog post into three great pieces of engaging content.
With a lucid approach and minimal effort, here are the best ways to repurpose your blog post into 7 different and engaging pieces of content:
- Infographics
- Presentations/Webinars
- Videos
Breaking down your blog post into different forms of content requires a variety of processes, and that’s what I’m going to cover here.
Infographics
Infographics are a content marketing powerhouse. the latest infographic statistics tell us they don’t go out. On the contrary, infographic design and infographic marketing are gaining momentum.
So what you wanted make a timelineor create a data visualization from a marketing report, infographics are a great option.
And they are easy to create.
They are low on text and rich on images, icons and colors. That’s why you can’t just copy and paste your blog post into an infographic design.
First, you need a infographic overview based on your blog post. This ensures that the blog post is repackaged in a way that is logical, engaging, and easy to read.
Here are some basic steps to follow to create one:
- Keep your blog post title and subtitles (these are the sections of the infographic)
- Identify key takeaways for each section (1-2 sentences max)
- Be concise, avoid long paragraphs (stick to 2-3 sentences in each section).
- View as many statistics and data points as possible
- Include links to other design examples or inspiration to help inform the design process
The plan ensures that you have carefully planned the content. But what about the design?
You don’t have to be a designer yourself to create a great infographic.
You just need to be aware of design best practices. Here are 5 quick design tips to keep in mind when designing infographics.
Start with a template
Don’t start from scratch! You can start with infographic templates found online that are easy to customize. It will save you a lot of time and stress.
Don’t use more than 2-3 font styles
Consistent heading, subheading, and body fonts maintain a hierarchy of information. This allows your reader to easily scan and understand what it is reading.
White space is your friend
Keep your infographic organized and clutter-free. Do not insert as much information as possible, but keep wide margins and keep space between the visuals and the text so that everything is easy to read.
Follow the latest design trends
Use the latest trends in graphic design to improve the quality of your infographic design. It will help you create eye-catching and professional images.
Optimize for mobile
Most people will land on your infographic on a mobile device. Make sure the font sizes aren’t too small or your infographic isn’t too large. Less than 800px wide should work just fine.
And that’s all there is to it.
Presentations/webinars
At some point, you might be lecturing on your blog post at a conference or webinar or Online course. Even if you’re a spectacular public speaker, you need an engaging presentation slide deck at your disposal.
When considering your presentation design, let’s first talk about what to avoid.
According to the annual David Paradi Presentations Survey, here’s what annoyed audiences the most about the presentations they attended.
- Speakers reading slides
- Slides with many long sentences
- Very small text difficult to read
What these comments all have in common is that they focus on the text.
If your speaking points literally match what’s on the slides, if there are way too many sentences on each slide, or if the text is tiny, you’re going to bomb.
The best way to approach designing a presentation is to have each slide focus on a single point, idea, or emotion. Then follow along with those slides with great visuals, examples, screenshots, memes, and more.
It’s easier if your blog post already has tons of visuals that you can simply reuse. Although this is just one example, I really like Seth Godin’s approach to presentation design:
Videos
Creating instructional or explainer videos is a great way to reach and engage new audiences. In this report on video marketing statistics, the majority of businesses say video marketing has the best ROI. Plus, it’s a huge boost for engagement and conversions.
Video marketing is also a great way to show up in search results!
FYI: You can actually optimize YouTube videos for SEO in order to rank and drive significant organic traffic.
Now, here are some tips to help you turn your blog post into a video:
- Use the table of contents or headings in your post as a guide for video structure
- Use graphics and on-screen examples to clearly communicate your messages
- Make sure everything you say matters!
- Include breaks and tempo changes to keep your audience tuned in
- Make jokes, change your voice inflection and talk with your hands for a more engaging video
Finally, when it comes to video marketingyou need to do these two things (at least):
- Hook your viewers in less than 10 seconds
- Have a clear call to action
No one will appreciate your awesome 10-minute explainer video if it didn’t grab their attention in the first few seconds. Consider your intros when writing a blog post – they should be direct, engaging, address a clear issue, and be intriguing all at the same time. Otherwise, your reader will not continue reading.
Your call to action is just as important. You’ve shared a boatload of useful and relevant information with your viewer. You have inspired them to consider using your tool or service. So tell them what to do next! Otherwise, all that commitment falls apart and you’ve just missed an opportunity to get a happy new customer.
These other types of content are not there to replace your blog. They will increase your blog content. Think of your blog content as the mainstay content for these other channels. Creating infographics, hosting webinars, or sharing videos are just ways to reach new audiences with the same message.
Experiment something new? Share your ideas, I’m happy to hear what you’ll try next.
