the creator economy boom has made it increasingly clear that creators have widespread influence, drive culture, and are an important way for companies to reach an engaged audience.
One of the many benefits of the creator economy is that it has a very low barrier to entry and is therefore accessible to everyone. However, trends in the creator economy show that a pressing challenge is the inability of creators to generate a stable and sufficient income. For creators to succeed and attract large audiences, they need support in the form of educational resources, training and financial assistance.
Enter the creator’s funds. In 2020, TikTok created a $200 million fund, and in 2021 Facebook announced a $1 billion investment for creators. Over the past two years, more funds for creators have been launched. Here is a list of creator programs you can apply for.
LinkedIn Creator Accelerator Program
the LinkedIn Creator Accelerator Program was launched in 2021 and those chosen for this 10-week incubator program received a $15,000 grant as well as coaching and educational resources to help them launch their ideas. Creators also get regular exposure and recognition across LinkedIn’s branding, marketing, and editorial channels. This program is perfect for content creators who want to get better at storytelling and want use LinkedIn as your primary platform for their content.
100 creators have been chosen for the inaugural promotion, and applications for the second promotion of 100 creators will open soon. To be aware of the reopening of applications, follow the LinkedIn Page for Creatorsjoin the team in fill in this formand follow them Weekly Creator newsletter.
Clubhouse Acceleration Program
Launched shortly after the launch of the Clubhouse app itself, the Clubhouse Creator First Accelerator Program was set up to “help support and equip emerging creators with the resources they need to bring their ideas and their creativity. Although a relatively new application, Clubhouse is already valued at $1 billion. To fuel the fast-growing app, Clubhouse understands that they need creators to produce content and those creators need to be empowered and funded. Applications are closed for the first call so follow the page so you know when apps will open again.
Spotify Greenroom Fund
Spotify Greenroom is a Spotify app where creators can host live audio sessions. The Spotify Greenroom Creator Fund was created to reward creators who build communities and create experiences through Greenroom’s live audio feature. Launched with the aim of rewarding creators for producing engaging content, the fund grows as your audience grows, and there are significant payouts too. The Spotify Greenroom Fund is always open for applications and you can Register here.
Pinterest Creator Fund
Intending to make the app a more inclusive environment, Pinterest launched the Pinterest Creator Fund which is “focused on the growth and success of underrepresented creators,” which includes people of color, people with disabilities, and members of the LGBTQ+ community. Pinterest’s goal is to nurture talent by providing financial and educational support. Applications for 2021 are closed, so join the Pinterest Creator Newsletter to learn more about future opportunities.
Mentorship program for sub-stack writers
Sub-stack bridge is a two-month mentoring program for writers. The program helps emerging and established writers achieve their goals by pairing them with writing mentors. Each mentee will be matched 1:1 with a mentor for eight weeks. The goal of this writer mentorship program is to provide community and mentorship to writers, to help them hone their craft and expand their audience. You can apply for Substack Bridge here.
For bloggers and entrepreneurs looking to expand into e-commerce or expand their existing business, Capital Shopify offers funding opportunities. Those accepted into the program receive funding that can be used to purchase inventory, fund payroll, or for marketing purposes. Program recipients repay the funds with a percentage of their sales, and repayment is made flexible to fit your business. Check your eligibility for Shopify Capital here.
TikTok Creators Fund
If you like to make videos, the TikTok Creators Fund exists to help you monetize your videos and inspire you to consistently produce great content. To be eligible for this fund, creators must have 10,000 genuine subscribers and have at least 100,000 genuine video views in the last 30 days. You can request this fund directly through the TikTok app under the “Creator Tools” tab.
Social media has evolved from a simple tool for leisure and entertainment to a tool for individuals to monetize their creativity. You can apply to one of these programs for a chance to get funding, training, and coaching to help take your creator business to the next level.
Join the SHE Media collective
the SHE Media Collective helps content creators and entrepreneurs build sustainable businesses with dedicated support in managing ads, brand partnerships, and more. Apply now to join our mission-driven platform.