Blogging tips for new age influencers in 2019 by Devina Malhotra Chadha

2019 has been a pivotal year for stars and influencers on social media. With an emphasis from writing long blog posts to creating quick one-minute videos to microblogging on the go, the industry has undergone a huge transformation since its inception. Creating branded content has become just as professional as shooting a movie – the crew may be small, but the scouting, recognition, outfit planning, lighting, hair styling and makeup are now just as imperative for new age bloggers. Devina Malhotra Chadha, a first generation fashion and lifestyle blogger, shares her take on the evolving digital trends and blogging industry. Devina founded www.guiltybytes.com in 2012, when blogging in India was in its infancy. She firmly believes that having a huge fan base or a large number of likes on your social media photos has nothing to do with user engagement in 2019. Audiences are constantly bombarded with content, which is why he prefers selective engagement. That said, inventing content remains key – the more creative, original, and authentic your content, the better your fan base will be in the long run.

Blog as a business

“Whether it’s investing in high-end equipment or building a small team that understands the nuances of a blogger’s personality, influencers spare no effort to co-create campaigns that their audiences can. identify yourself, ”says Devina who is also known as @guiltybytes on Instahram. Setting up a home studio is a new trend and it also calls for brand collaborations and other logistical investments that every blogger today aspires to create. From brainstorming an idea, to working on financial sheets and organizing a day of shooting to closing post-production, it’s 4-5 days of hard work. Devina Malhotra Chadha also shared that blog awards add a feather to the cap, but the audience isn’t focusing on your previous referrals. After winning three major blogging awards for her blog Guiltybytes.com, Devina adds, “An idea should be treated like a business. You have to plan it, produce it and execute it on time to get maximum visibility ”.

Be an added value

With the great exposure that the internet brings, users or blogger’s audience are looking for valuable content. When it comes to brands, what really works is the creator’s ability to produce unique content worthy of social media that captures the key message in under a minute (sometimes). Devina has worked with many brands to create social media content that requires her to produce videos in less than a minute or 2 minutes maximum through different mediums such as YouTube, Facebook, Instagram, Twitter and more. The public is not always eager to buy new products or try new ones, but they want to find ways to use their existing products, especially when it comes to fashion. The rise of the category of fashion solutions, or style videos, is proof that everyone is getting wise. Devina’s audiences love her saree style series called # sareestyling101 and her recommendations are often echoed by many of her Instagram or blog users who end up buying products that she uses or endorses.

Master of all trades

Every blogger in 2019 strives to be a jack-of-all-trades simply because it’s about building an individual brand. Bloggers are also their own directors, producers, marketers and advertisers. “It can get overwhelming for some at times, but in the end you have to learn to multitask to be successful,” says De-vina Malhotra Chadha ironically. Whether it’s a makeup artist, digital illustrator, or chef, knowing the technical know-how of digital marketing will only help the artist grow their business online. Today’s industry has become extremely demanding and competitive. Reaching heavy users online in 2019 isn’t just going to help, the message has to reach the right audience who are influenced by the creator’s content. Devina also suggests that a summer internship at a social media agency or online magazine can help those new to the blogosphere better understand so they can take the digital world by storm, one idea at a time. !

Devina Malhotra Chadha is the founder of the three-time fashion and lifestyle blog www.guiltybytes.com where she shares her passion for fashion, saris, baking, beauty and travel. She can be reached on her Instagram page (@guiltybytes)

(DC does not endorse the above content)

…