It looks like Facebook could continue on a streak of mimicking the success of its competitors. Facebook, now known as Meta, will undergo major changes very soon. facebook will changet from a news feed to a “Home” feed that offers content discovery. Think Tik Tok or Instagram Reels, where the feed user experience is a mix of accounts you follow and engaging content delivered by an algorithm to deliver a personalized experience. As Facebook takes a step further into entertainment and shopping, the question remains whether this strategy (which has proven successful for its competitors) will be embraced by the Facebook community.
Facebook is on average a top source of traffic, and no one knows yet exactly how that will affect publishers and creators. However, creators can start preparing in advance.
Advice for publishers and creators
Diversify your traffic sources
This is a reminder to grow your newsletter and explore more traffic sources – you don’t want all your eggs in one basket! Publishers need to make the most of all their traffic sources in order to provide a balanced and diverse flow of traffic.
Here are some ways to diversify traffic sources:
Diversify content types
Facebook deprioritizes audio and podcast features. If these are core to your brand, explore how you can connect with your Facebook audience through other types of content formats. Here are some ways to diversify the types of content you post:
- Polls are quizzes are a proven way to increase engagement
- Collaborations provide access to new audiences
- User Generated Content
- Content Curation – Share interesting content created by others with your opinions/reactions!
Optimize your publishing strategy.
Track your Facebook engagement rate and optimize your posting strategy. Follow the trend – if Facebook is prioritizing shopping content, make sure your Facebook content and posting strategy reflect this.
Keep an eye out for more updates from us and get more social media growth tips!