Having trouble with your internal blog? Not sure what to blog about? Or worse, you keep blogging but don’t get many readers or reactions?
Why not get blogging tips from one of the most popular bloggers?
PerezHilton.com is an entertainment blog that currently ranks as the fifth most popular blog (according to Ebizmba.com, which ranks blogs based on their global Alexa traffic rankings and US traffic rankings from Compete and Quantcast) .
What sets PerezHilton.com apart from other top blogs is that it is the only one with a single author. The other top-ranked blogs — HuffingtonPost, TMZ, BusinessInsider, and Engadget, among others — all have multiple authors.
So what can you learned from the famous blogger Perez Hilton how to write a popular blog?
9 Internal Blogging Lessons From Perez Hilton
1. Have a clear mission or objective
In an interview with the LA Times, Perez said, “I shine the light on the celebrities who misbehave, and I also shine the light on the successful ones. And those who succeed, I applaud.
What is the mission of your internal blog? What do you want to accomplish through your blog?
2. Write about what interests your readers
Perez decided to blog about celebrities because most people are into it. If you want to write about a topic that only interests you, you better write a journal than a blog.
This means you have to decide who you want to reach within your organization. Who are your target readers? If your answer is “Everyone” then you are spreading yourself too thin and probably won’t attract anyone.
Instead, choose a primary audience and, if necessary, a secondary audience. Then write with them in mind.
3. Post frequently and regularly
Perez reportedly publishes an average of 40 posts a day. Unless your only job description is to write this internal blog, or maybe even then, you’re not expected to be so prolific.
But it pays to be consistent in your blog. If you can, don’t let more than a week or two go by without posting something new. Otherwise, your internal blog will feel more like a ghost town than a place to showcase your expertise and ideas.
4. Find inspiration everywhere
If you post regularly on your internal blog, what exactly do you write about? How not to run out of topics? Once again, Perez shows us the way. In the same interview quoted above, he says he “constantly checks his email, texts and voicemail and scours the web for the latest gossip about ‘A-listers to D-listers to Z- lists”.
In the same way, you can find ideas for blog post topics from everywhere: emails from co-workers, business publications, conferences you attend, newspaper and magazine articles, discussions about water coolers. water – even the movie you watched with your kids.
Look at things through the lens of your blog’s mission and you’ll quickly realize that there are many sources of ideas for blog posts.
5. Have a point of view
Perez Hilton’s blog quickly became popular, as he was not afraid to express his opinion. He takes photographs, for example, and sticks his commentary on them.
Likewise, realize that as a blogger, you are not a reporter of facts and events. You are a commentator. People will read your blog, because of your point of view, so don’t hesitate to give your point of view on things.
6. Make your posts media-rich
Perez uses different types of media in his blog: images, music and videos. Using different media gives variety to your internal blog and makes it more interesting for your readers. It’s also a great way to appeal to different types of learners, from visual to auditory to kinesthetic.
7. Speak like yourself
A blog is not the right way to give an academic air. Save that for reports and manuscripts. Instead, write in a conversational tone. What is conversational? Does that mean it’s okay to use slang and colloquialisms? This means writing as you would speak in an office meeting.
8. Don’t try to do everything yourself
A blog is a publication medium that requires a lot of maintenance, because you have to constantly feed it with new content. And not just any content, but fresh, interesting and useful content. Given your workload, this is not always possible. Feel free to share other people’s content. Even Perez Hilton syndicates content from celebrity Twitter accounts, his favorite blogs, and YouTube.
There is nothing wrong with you doing the same. Just be sure to organize this content well – filter it and comment on it, however briefly.
9. Blogging with passion
Perez Hilton lives and breathes the celebrity world and blogs about it. He is obviously passionate about both his subject and his blog. This is why he works even more on his blog today than when he started.
Your passion will show in every article you publish. If you’re not passionate about your subject, if you don’t care about your readers, it will show. This means that if you hate your job, you shouldn’t blog about it. But if you like it, then by all means start an internal blog, even if you don’t care to use it to further your career. Your passion will not only fuel and sustain you through difficult blogging times, but will also infect your readers.
These are the positive things in-house bloggers can learn from Perez Hilton.
But there are also things you can learn not to do. These are things that have put Perez in a bind (not to mention legal action). Avoid them at all costs.
3 ways DO NOT Blogging like Perez Hilton
1. Don’t equate speculation with fact
A blog is personal media, but that doesn’t mean it’s okay to print lies. If you are expressing an opinion or speculation, make it clear that this is the case. Don’t pass it off as fact.
2. Don’t become a slave to your blog
Perez spends more than 40 hours a week on his blog. It’s more than a full-time job! As great as your internal blog is, keep it balanced. Plus, unless you’re learning and doing “real life” stuff, you won’t have much to blog about anyway.
3. Don’t be controversial just to get attention
Perez gets away with it, as he blogs about celebrities and the entertainment industry. He can mock and call people out. Few corporate cultures would tolerate such behavior.
More internal blogging tips?
There you have it: the positive and negative blogging lessons you can learn from famed blogger Perez Hilton.
What other tips can you add?
If you have an internal blog, what tips can you share with other corporate bloggers?
Post them in the comments below.
Image by greginhollywood