Are you stumped on how to create engaging and informative online learning videos? You’re not alone. Although online learning is now the number 1 area of business learning and development spending, writing a script can be daunting.
Here are some tips and tricks to help you create the most engaging script that will ensure learner comprehension and retention.
What kind of script are you going to write? Before you begin, make sure you clearly define the video audience, learning objectives, style, format, and tone. You also need to set the runtime for your video; this will give you and your team an idea of the scope of the project. You can use this free online script timer to cut and paste your script and generate estimated script length. You can also download a generated narration from your script for free and choose from multiple voices.
Script # 1: The step-by-step guide
Many videos will serve the same purpose: to teach employees how to do something new. A step-by-step guide explaining this process is most often the best format for this type of videos.
When writing a step-by-step guide, remember to trust the linking words. This will help employees understand how each step in the process relates, as well as when the instruction stopped talking from one step and moved on to another. Consider using these words in your script:
- First / first, second / second, third / third, etc.
- Then last, finally
- In addition, in addition
- Further / further
- In conclusion
- To summarize
Step-by-step processes are often used to train employees in the use of new machinery or technology. They can also be used to show how to prepare documentation. When preparing these scripts, keep in mind that adult learners often need motivation before they learn. Make sure your script explains why this process is important and how the employee will benefit from it.
Script # 2: The transformative script that inspires thought
Sometimes training videos have the unique challenge of presenting transformative information that will lead to a “light bulb” moment. These scripts are exciting but exceptionally stimulating because the goal is to change or open the mind of the viewer.
Companies often rely on this style of video when trying to change corporate culture, which in itself is a challenge. When creating these videos, consider the following:
- Identify the key problem. What crisis are you solving or what dilemma are you facing? Sometimes the script needs to establish that there is a problem. This means that the script has to identify the problem and prove why it is, indeed, something that is not only worth mentioning in the video, but the viewer should pay close attention to.
- Establish motivation. Make sure the script is able to answer the questions: Why does this problem affect the viewer? and How will the viewer benefit from a change? There must be a reward for the viewer so that they can truly engage in the learning material.
- Help them think critically. Don’t just ‘show and tell’ your viewer; it can give the impression that your organization is standing on a platform. Instead, write a script that invites your viewers, the employees, to think critically about the current situation and develop their own opinions on how to act.
Script # 3: The Applied Learning Script
There is some truth to the old saying about teaching a person to fish. Indeed, applied learning is one of the best ways to teach others. You can use applied learning in your corporate online learning scripts by talking about your viewers’ experiences first. When viewers are able to draw on their own expertise and experience, they better identify and engage with the material.
When creating these videos, consider the following:
- Real-life experience simulations speak to the audience’s experiences and will help them engage and create emotional responses to the material. How can you integrate this into your script?
- Reflection is the key for adult learners. How can your script give viewers the opportunity to watch something happen (like a simulation) and then analyze what they see to draw their own conclusions?
- Make the abstract a reality. How can your script turn an abstract concept into something applicable to the real world experience? Make sure you always make relevance to any concept or idea that your video is trying to teach.
The bottom line
When designing your script, keep in mind that motivation is a key factor in adult learning, and be sure to develop a script that instills a willingness to learn in every viewer. There are many ways to do this, and you have just discovered three proven methodologies. Whatever style your script adopts, you’ll need to make sure it stays within the time frame you’ve allotted. Use inline script timers to make sure your script is on schedule and developers are keeping your project on track.
Have a good e-learning!