If you are planning to start a blog or want to revamp your current blog, here are some tips to make your blog stand out from the rest.
1. Blog regularly!
Your blogging sequence doesn’t have to be perfect; the important thing is that you are consistent. Don’t post three articles a week, then nothing for a whole month. Inconsistency is the main reason that many blogs end up getting stale.
The more content you post, the easier it becomes. To become more consistent, think create a publication schedule and stick to it.
Some studies suggest that it is best to post at least four times / week, i.e. 16 times / month. According to a study, companies that publish 16 (or even more) articles each month receive three times more traffic than companies which publish 0 to 4 articles / month.
While it’s important to regularly post content on your blog, that doesn’t mean you spend all of your time creating content and articles for the blog. To have unlimited content writing for your website. Your main job is to run your business, not to write and create different content for it. Still, setting aside time in your busy schedule for blogging can be beneficial for your business. If you can’t find the time to do this, consider having one of your employees update the blog for you.
At Patriot Software, a payroll and accounting software company, we release approx. five times / week to ensure that the content on our blogs is fresh and up to date. Our blogs cover a variety of topics from understanding accounting and managing payroll to business management advice for small business owners.
2. Do a keyword research.
While you may already know that the content you create needs to be related to your business, you still need to make sure it targets the people you intend to appeal to. What’s the point of keeping a blog that no one reads? And that’s where keyword research enters the scene.
Keyword research is a SEO the process of looking for combinations of words that people can type into search engines when looking for information. For example, how to light a campfire is something a novice camper would look for. If you own a camping grocery store, you can write an article called “Learn How to Light a Campfire in 5 Easy Steps.”
The idea behind keyword research is to allow you to find words that you can incorporate into your article and throughout your posts to improve their search engine rankings and their chances of being found by your market. target. Additionally, keyword research is a good way to get new ideas on what to write.
3. Consider the length of the blog.
What is the average length of a blog post? When writing content for your blog, make sure it is long enough to contain the information you want to convey to your audience. Also make sure it’s long enough to contain all of your keywords, so that it reads naturally. You don’t want your articles to look like a string of keywords.
The articles you write should be of quality and detail that you are proud of. Before posting an article, ask yourself a question, wouldn’t I mind reading?
Generally, longer articles rank higher on most search engines. According to one study, the top ten search engine results contained articles with an average of over 2,000 words per article. (You’ve probably noticed by now that this article is under 2,000 words. But before you scold me, remember that I’m a busy business owner just like you, and it’s not a rule that all articles should be 2000 words! Always remember that quality is more important than quantity.)
And the titles? Headlines are very important, and not just for capturing the attention of a potential reader, but also for grabbing the attention of search engines. According to some studies, 6-13 word titles usually get the most traffic.
4. Incorporate visuals.
Adding images and videos to your posts can help readers engage with your blog. Since most people have a very short attention span, do your best to make sure your viewers understand the key takeaways once they’re done reading. Did you know that people retain 65% of information when written content is combined with visuals? This is compared to 10% of the information when there are no visuals.
Therefore, consider adding visuals like graphics and infographics to highlight the key points you are trying to convey in your posts. This could go a long way in increasing the time readers spend on your blog. Other than that, it makes it easier for your audience to remember what you were talking about.
5. Respond to customer questions.
Your audience is another great source of topics to discuss on your blog. When the people you are targeting have questions about anything related to your business or business, take the opportunity to create related blog topics that answer their questions.
Answering your customers’ questions through your blog allows you to do two things. The first is that it allows you to answer common questions that often plague your customers. And the second is that it’s easier for you to create actionable content that engages other people with similar queries.
6. Invite guest contributors.
I understand that blogging can sometimes take a long time. If you’re struggling to find the time to write for your blog, you always have the option of inviting a guest contributor and asking them to create articles and content for you. It’s also a great option if you want your blog to have a fresh and unique voice.
A different view of things related to what you do can be instructive and might even help you gain a new perspective on things.
You can either have an industry leader write an article for you, or you can interview a business leader and print the conversation between the two of you as a question and answer.
7. Take a tour of industry news.
Another good idea for your blog marketing is to post a weekly or monthly summary of the news. You can include the best articles from the week or last month that you think might be of interest to your audience, summarize them, and explain how and why they are useful.