Like many services, Google Analytics uses first-party cookies to track visitor interactions such as in our case, where they are used to collect information about how visitors use our site. We then use this information to compile reports and help us improve our site.
Cookies contain information that is transferred to your computer’s hard drive. These cookies are used to store information, such as the time the current visit occurred, whether the visitor has visited the site before, and which site referred the visitor to the web page.
Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
Google Analytics collects information anonymously. It reports website trends without identifying individual visitors.