Right now, the idea of planning even a month ahead seems risky. We have just entered the third year of a global health crisis that has upended almost every aspect of life, including our professional endeavors. Still, keeping some key dates in mind is better than nothing, and that’s why we recommend checking out Twitter’s 2022 marketing calendar.
As always, the annual calendar includes larger, well-known holidays (Christmas, Thanksgiving), awareness months (like Breast Cancer Awareness in October), and Hollywood events (SAG Awards, Met Gala). In between are lesser known but equally important dates like Mental Health Awareness Month (May) and – for creators – World Emoji Day (July 17).
There are also calendars by region and an overall global calendar. For content creators, this is a free resource that can be leveraged to plan future content and/or update permanent website elements you’ve already written. The same can be done for social media content.
See the whole calendar here and note these highlights from the first quarter (January-March 2022):
January 17: Martin Luther King, Jr. Day
February 1: First day of Black History Month
February 4: Opening Ceremony of the Winter Olympics
February 10-13: New York Fashion Week
February 13: Galentine’s Day & Superbowl
February 14: Valentine’s Day
February 18-22: London Fashion Week
February 22-28: Milan Fashion Week
February 17: SAG Prize
March 1: First day of Women’s History Month
March 4: National Employee Appreciation Day
March 8: International Women’s Day
March 16-17: Holi/Purim
March 27: Oscars
March 31: International Day of Transgender Visibility
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